Organic food sales up slightly in the first half of 2025

Supermarket cashier doing her job
© ANP / Ramon van Flymen
The share of organic food sales in the first half of 2025 was 3.5 percent of total food spending in Dutch supermarkets (820 million euros). Between 2018 and 2024, this share was 3.0 percent, on average. Eggs account for the largest share of organic food sales, followed by coffee and tea. This is reported by Statistics Netherlands (CBS) based on the BioMarktMeter and the Sustainable Food Monitor, conducted in collaboration with Wageningen Social & Economic Research (WSER).
In the first half of 2024, sales of organic food products were 3.2 percent. The most significant increase was seen in sales of organic potatoes, fruits and vegetables.

Organic food sales in supermarkets
JaarKwartaalTotal (% of total spending on food products)
2024Q13.2
2024Q23.2
2024Q33.2
2024Q43.2
2025Q13.6
2025Q23.4
2025
Source: CBS in collaboration with WSER

In relative terms, organic eggs are sold the most

Of all product groups, eggs account for the largest share of organic food sales. In the first half of 2025, this share was 17.3 percent. Coffee and tea are the second most popular organic foods at 6.5 percent, followed by potatoes, fruits and vegetables at 5.5 percent.

Beverages have the lowest share in organic food sales (1.6 percent).

Slight increase in sales of most organic food products

Compared to the first half of 2024, the share of organic food sales is higher across almost all product categories, with the exception of non-perishable products, which had a slightly smaller share.

The largest increase was seen in sales of potatoes, fruits and vegetables: from 4.7 to 5.5 percent. This was followed by fish (from 2.5 to 3.2 percent) and coffee and tea (from 5.9 to 6.5 percent).

Organic food sales in supermarkets, H1 2025
Productgroep2025 (% of total spending on food products)2024 (% of total spending on food products)
Total3.53.2
Eggs17.317.3
Coffee and tea6.55.9
Potatoes,
fruits and vegetables
5.54.7
Dairy products4.34.0
Fish3.22.5
Meat2.92.6
Non-perishable products
ready-made meals and other food products
2.52.6
Bread, cereals, biscuits and pastries1.91.8
Beverages1.61.5
Food products,
unspecified
0.90.7
Source: CBS in collaboration with WSER

Share of organic meat and dairy products has fallen slightly since 2018

Compared to the years between 2018 and 2024, the share of organic food sales has increased the most for eggs, from 13.2 to 17.4 percent. This was followed by coffee and tea: from 3.7 to 6.0 percent. Organic fish has seen the greatest growth of any organic food product over the years.

However, among non-perishable food products, meat and dairy products, the share of organic food sales in 2024 was smaller than it was in 2018. The sales of non-perishable organic food products fell from 3.0 to 2.5 percent, of organic meat from 3.0 to 2.6 percent and of dairy products from 4.3 to 4.0 percent.

Organic food sales in supermarkets
Productgroep2024 (% of total spending on food products)2018 (% of total spending on food products)
Total3.22.9
Eggs17.413.2
Dairy products4.04.3
Coffee and tea6.03.7
Potatoes,
fruits and vegetables
4.93.5
Meat2.63.0
Non-perishable products
ready-made
meals and other food products
2.53.0
Foods,
unspecified
0.72.3
Bread, cereals,
biscuits and pastries
1.71.7
Fish2.71.2
Beverages1.51.0
Source: CBS in collaboration with WSER