Consumer confidence unchanged

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© CBS / Nikki van Toorn
Consumers are as gloomy in October as they were in September, when a record low in consumer confidence was reached. In October, consumer confidence stands at -59, the same as in September. Consumers are less pessimistic about the economic situation, but willingness to buy has deteriorated slightly.

At -59, the consumer confidence indicator in October is positioned well below its long-term average over the past two decades (-9). The indicator reached an all-time high (36) in January 2000 while the all-time low (-59) was reached in September 2022. CBS has monitored consumer confidence since April 1986.

Consumer confidence, seasonally adjusted
yearmonthbalance (average of the component questions)
2018November13
2018December9
2019January1
2019February-2
2019March-3
2019April-3
2019May-3
2019June-1
2019July1
2019August-1
2019September-2
2019October-1
2019November-2
2019December-2
2020January-2
2020February-2
2020March-3
2020April-23
2020May-31
2020June-27
2020July-26
2020August-29
2020September-28
2020October-30
2020November-26
2020December-19
2021January-19
2021February-19
2021March-18
2021April-14
2021May-9
2021June-3
2021July-4
2021August-6
2021September-5
2021October-10
2021November-19
2021December-25
2022January-28
2022February-30
2022March-39
2022April-48
2022May-47
2022June-50
2022July-51
2022August-54
2022September-59
2022October-59

Consumers slightly less pessimistic about the economic climate

Consumers are slightly less pessimistic about the economy in October than they were in September. This component indicator stands at -75, up from -79 in September. Consumers are less negative about both the economy in the past twelve months and the economy in the next twelve months.

Willingness to buy at historically low level

Consumers’ willingness to buy stands at -48 in October, compared to -46 in September. This is the lowest level since the start of monitoring. Consumers are more pessimistic than ever before about both their financial situation in the past twelve months and their financial situation over the next twelve months. They are also more negative than ever before about making large purchases.

Consumers pessimistic about future unemployment

For the first time since June 2021, consumers are pessimistic about the future development of unemployment. The percentage of respondents expecting unemployment to increase in the next twelve months (35 percent) is larger than the percentage anticipating a fall (20 percent). As a result, the balance of positive and negative answers is -15 percent.

Today, CBS also publishes a news release regarding the unemployment in September. The number of unemployed increased slightly in September. In April 2022, unemployment reached the lowest level in the series of monthly observations as of 2003. After April, unemployment increased.

Expectations on unemployment
YearMonthbalance (balance % positive and % negative answers)
2018November38
2018December28
2019January25
2019February25
2019March25
2019April21
2019May28
2019June29
2019July23
2019August11
2019September12
2019October5
2019November-11
2019December-13
2020January-6
2020February0
2020March-14
2020April-78
2020May-81
2020June-76
2020July-79
2020August-83
2020September-77
2020October-87
2020November-79
2020December-69
2021January-61
2021February-59
2021March-51
2021April-38
2021May-14
2021June13
2021July14
2021August14
2021September26
2021October20
2021November13
2021December7
2022January7
2022February20
2022March9
2022April3
2022May15
2022June22
2022July21
2022August16
2022September1
2022October-15