Higher supermarket turnover than in week before Christmas

© Hollandse Hoogte / Jaco Klamer
In the second week of March, supermarkets in the Netherlands recorded 35 percent higher turnover than in the same week in 2019. This means that supermarket turnover in Week 11 - from 9 to 15 March 2020 - was higher than in the week before Christmas, traditionally the week with the highest total turnover. This is reported by Statistics Netherlands (CBS) on the basis of an analysis of recent transaction data from a large number of supermarket chains.

Turnover at supermarkets, weekly (2019=100)
JaarWeekSupermarket turnover
2019193.93
293.89
393.03
496.53
595.26
694.7
793.34
893.87
996.53
1097.41
1196.19
1297
1397.66
1498.18
15100.29
16109.85
1797.54
1899.48
19102.48
2099.37
21101.98
22105.55
23103.51
24104.1
25104.56
26108.62
27103.8
2899.44
2997.44
30102.07
3193.5
3294.9
3396.24
34102.04
35104.1
36100.29
3796.58
3898.65
3999.95
4099.63
4198.42
4296.93
43100.41
44104.12
45100.84
46101.26
47100.7
48101.41
49103.36
50104.75
51116.46
52107.87
20201106.28
299.41
397.13
4100.18
599.93
6100.01
798.85
899.17
9105.34
10103.25
11129.85
 

Sharpest turnover rise in shelf-stable products

In terms of percentage increase, sales of shelf-stable products such as canned goods, frozen vegetables, rice and pasta were up in particular. The sharpest increase recorded among all food products was in rice at over 150 percent, i.e. 2.5 times as high as usual.
Sales of canned vegetables as well as frozen vegetables were up by over 115 percent. By comparison, sales of fresh vegetables rose as well, but much less steeply, by nearly 30 percent.

Turnover growth in food products, 9 to 15 March 2020 (year-on-year % change)
Productgroep Turnover growth
Rice153.5
Flour and other cereals121.8
Canned vegetables118.6
Frozen vegetables116.2
Canned fish and seafood112.1
Pasta products and couscous98.1
Baby food87.1
Sugar82.6
Other cereals81.7
Preserved fruit and fruit-based products76.7
Supermarkts, total35.0

Peak in rice sales

Sales of rice started to increase as of the last week of February. The growth initially levelled off in the first week of March but surged again in the second week of March.
Rice is included in the product group bread and cereals, as is pasta. This is the product group (among food products) which showed the highest increase in turnover at supermarkets in the second week of March.

Rice turnover, weekly changes, 2020 (year-on-year % change)
WeekRice turnover increase
17.4
216.5
313.6
416.3
511.6
618.9
719.1
810.9
954.1
1032.4
11153.5

Run on hand soap and toilet paper

Surging demand for toilet paper and hand soap is also reflected in the supermarket turnover data. Relative to the same period last year, turnover of hand soap increased five-fold. Hand soap turnover was already rising sharply in the last week of February and the first week of March. The volume of toilet paper sales in the second week of March was more than double the volume in the same week one year previously. This product normally shows fairly stable turnover figures.
In addition, turnover of pharmaceutical products such as non-prescribed medication was up by 150 percent year-on-year in the second week of March.

Toilet paper and hand soap turnover, weekly (2019=100)
JaarWeekToilet paperHand soap
20191112.6197.53
294.27122.48
397.62119.48
496.5484.41
593.3577.6
692.0687.71
796.8493.41
889.9478.66
991.0976.48
109793.39
1196.3697.02
1293.6583.39
1391.3782.8
1498.585.22
1589.8383.28
1690.1886.77
17117.3990.95
18105.12103.24
19113.83111.4
20101.88113.81
21104.1292.3
2293124.02
23102.8592.69
2496.31117.31
25101.62109.59
26110.95101.61
27102.34122.96
28104.09102.13
29104.48148.46
3092.0194.92
3198.36108.61
3295.66112.16
3397.2495.36
3498.35128.71
3599.51105.36
36109.12106.77
3797.13101.69
3896.38124.03
39103.65104.92
40106.26115.99
4196.984.97
42107.25112.78
4399.07105.14
44113.75102.5
45103.9984.4
46105.2992.03
4797.85104.62
48104.2891.25
49106.3177.32
50112.8490.25
5195.6293.52
5283.9882.6
20201105.5898.93
2114.11117.37
3110.8881.31
4108.51133.71
598.3197.82
699.52110.96
798.6484.42
890.76117.01
9117.21369.18
10128.89371.75
11236.08507.83