Investment in marketing assets in the Netherlands - experimental estimates
Experimental estimates of marketing investment, 2013–2024
This publication presents an experimental approach to estimating investment in marketing assets in the Dutch economy in the framework of the national accounts. It covers expenditure on activities such as advertising, promotion and market research that contribute to the creation of marketing assets, including brand names, logos and other forms of brand awareness. The results show how these investments developed between 2013 and 2024 and how they are distributed across industries.
