I am a franchisee. Why don’t you contact the franchise operation’s head office to obtain the national figures?

It is true that a great deal of relevant information about franchisees can be obtained from the franchiser’s head office. It makes sense for CBS to request that information from the head office all at once. CBS already does this for some of its studies, but unfortunately this is not possible for Annual Statistics, as the head office does not have all the relevant information at its disposal. In addition, CBS uses a range of administrative sources to determine which companies are active and which should be approached. Unfortunately, the information from these sources does not distinguish between franchises and other business models.